News Releases
Custom Cupboards launches spring products at KBIS this week
Exotic veneers, high gloss finishes, finishes palette, new cabinet design A&E’s Roger Hazard, official Custom Cupboards design consultant, to welcome dealers, show attendees. CHICAGO, April 24,
Custom Cupboards Introduces the Artisan Collection
Custom Cupboards, a 30-year-old ‘reinvented’ cabinetmaker, worked with a leading kitchen design industry expert to create a brand new, comprehensive palette of exciting new finishes.
Looking Up in a Down Economy
Custom Cupboards reinvention readies 30-year-old company to grow in a challenging kitchen cabinet industry. Streamlined manufacturing, updated color palette, one-of-a kind marketing portal, free door
Custom Cupboards Commits to Energy Efficiency
“We commend these employees and their employers for making an investment that demonstrates their commitment to reducing their energy use,” said Paula Carvell, manager, demand side management programs
New President, Expands Management Team
Hernandez has named two new members to the Custom Cupboards management team. David Domos is national sales manager, and Kyelene Flaming, PHR, is human resources director.
Media & News
Custom Cupboards launches spring products
at KBIS this week:
exotic veneers, high gloss finishes, finishes palette, new cabinet design

A&E’s Roger Hazard, official Custom Cupboards design consultant, to welcome dealers, show attendees

CHICAGO, April 24, 2012 — Custom Cupboards today announced a new line of exotic wood veneers and high gloss finishes for its kitchen cabinet products — part of its spring product launch at the Kitchen & Bath Industry Show here. The company has also announced an alliance with A&E’s Roger Hazard, who is Custom Cupboards’ new official design consultant.

Custom Cupboards’ Artisan Collection color and finishes palette, a color matching program and a new cabinet design are part of the spring launch, as well.

A special private reception for dealers is set for tomorrow evening. Hazard will speak at that event, and will be at the Custom Cupboards display in the Hafele booth all day Wednesday.

Most of the fresh offerings result from direct dealer feedback, says Custom Cupboards president and Chicago native Mael Hernandez.

“We are focused on helping our dealer partners grow in this tough economy. Introducing new products and services distinguishes them from competitors — so they can sell more cabinets, more profitably,” says Hernandez.

Exotic wood veneers include:
  •  Reconstituted wenge
  •  Natural bird’s-eye maple
  •  Reconstituted rosewood
  •  Narrow stave caramelized bamboo
  •  Reconstituted zebra
  •  Quarter sawn black walnut

High gloss foils include:
  • Reconstituted wenge
  • Antique gloss
  • Crème gloss
  • Black gloss
  • Steel gloss
  • Natural bird’s-eye Maple Gloss
  • Linear graphite gloss
  • Ruby red gloss

About Custom Cupboards
Custom Cupboards focuses on innovation, flexibility, lean manufacturing, beautiful design, quality and value — and helping more dealers sell more dream kitchens to more customers. The company is led by chief executive officer Ron Henry and president Mael Hernandez — whom Henry had recruited in 2010 as vice president - sales and marketing. Ron Henry and his brother, Dan Henry, founded the privately held company in 1981 in Wichita, Kan. They began with a commitment to customer service and to making beautiful cabinets. Within two years, the business outgrew its original 3,000 square-foot building. Today, it operates in a 200,000 square-foot, company-owned manufacturing facility. Custom Cupboards’ cabinets, vanities and custom kitchens are in homes throughout the U.S.

 


Wichita, Kansas

Ever since our founding in 1981, Custom Cupboards has been focused on delivering high-quality, beautiful cabinetry that enhances the heart and soul of our customer's homes.  As time has passed we have grown, changed and adjusted, but several things remain the same:  Our commitment to being a family-run and family-oriented company.  That we take care of our customers and help them achieve their dreams, dreams they sometimes wait a lifetime to realize. 

That providing an uncompromising value, unique choices and exceptional customer service is not just some fancy saying, it is our promise. For many businesses, there comes a time when changes must occur to better share their story and reflect their core beliefs.  For us, our change is about communicating that we make more than just boxes, we make beautiful kitchens and we will work to make every step of selecting custom cabinetry as simple as possible for our customers.   

 
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